UHD 4K Smart TV RU7400 Series 7
UHD 4K Smart TV RU7400 Series 7
Dynamic colour, powerful content.
Top 4 Features
Samsung 4K UHD Smart TV
1. Dynamic Crystal Colour
Immerse yourself in a vibrant, lifelife picture with over a billion shades of colour.
Samsung Smart TV with UHD processor
2. Optimised picture performance with 4K UHD Processor
A powerful processor that optimizes your TV’s performance with 4K picture quality.
Samsung 4k UHD smart TV with dynamic crystal color
3. See more details with HDR10+ 1
HDR10+ shows you every detail clearly in both the brightest and darkest scenes.
Samsung Smart TV with Bixby voice assistant
4. Bixby2 , your voice assistant
Control the TV with just your voice.
Powerful picture quality
with 4K UHD Processor
A powerful processor that optimizes colour, contrast and HDR to deliver an unforgettable viewing experience.
Real 4K UHD Resolution
not all UHD TVs are made equal
Enjoy vivid details with true RGB pixels on Samsung UHD TVs that offer fully coloured pixels that do not dilute the picture quality or vibrancy3 .
3 For RGBW 4K UHD TVs, only some of the pixels across the screen are Red, Green and Blue - the rest contain a white pixel. RGBW TVs have 25% fewer Red, Green and Blue pixels, which reduces their colour range and resolution capability.
UHD Dimming with Samsung Smart Flat TV
Enjoy sensational contrast with UHD Dimming
Samsung's UHD Dimming dynamically fine tunes the deepness of the blacks, and the brightness of the whites, for a picture with sensational contrast.
See more details with HDR10+
HDR 10+1 brings the content creator’s vision to life. It optimizes every scene frame to frame for more remarkable HDR expression with better clarity to reveal more details in both the dark and bright scenes.
Simply sophisticated and stylish
4K UHD display on Samsung Smart TV
Clean Cable Solution
Just follow three simple steps to make sure you see the TV without those messy wires.
Step 1. Plug in your cables.
Step 2. Push your cables into the embedded cable lines on the back.
Step 3. Neatly organize your cables through the TV stand.
Clean Cable Solution neatly manages cords for a crisp, clean finish.
Slim is the new sleek
The slim design adds a touch of confidence and class to your home interior. When the screen comes alive, the frame slips quietly to the background as your eyes focus on the action.
Slim Design on Samsung Smart TV
Search less, enjoy more
with One Master Remote & Intuitive Smart Hub4
Find your favourite contents easily and quickly on the intuitive Samsung Smart Hub. With the One Master Remote, control all your devices5 with a single controller, which will be automatically detected and labelled for your easy identification.